On December 3, 2024, the whole house customization factory of Luban Shijia welcomed a significant exchange and guidance activity. Mr. Wang Zhong, a renowned researcher on Luban culture, personally visited the factory and injected new vitality and ideas into the development of the Luban family with his profound cultural heritage and industry wisdom.
Mr. Wang Zhong was born in Jiehe Town, Tengzhou City in 1941. He holds multiple positions and is not only a member of the Chinese Dramatists Association and a first-class screenwriter, but also a visiting professor at Shandong Jianzhu University. He has achieved fruitful results in the fields of culture, art, and education. However, his deep connection with Luban culture has become a well-known story in the industry.
Mr. Wang Zhong has made outstanding contributions to the research and inheritance of Luban culture. The Legend of Luban, compiled and published by him, has been designated as a national intangible cultural heritage, bringing vitality to the story of Luban in the new era. His works such as "Mozi Saves Song", "Mozi and Lu Ban", and "Daliang Song" vividly showcase the charm of Lu Ban culture through theatrical and other artistic forms. In addition, he successfully applied for the intangible cultural heritage project of "Hometown of Lu Ban", which has earned the reputation of "Lu Ban is everywhere in Tengzhou, and everyone in Tengzhou speaks of Lu Ban". His creation of 'Ode to Lu Ban' is even more passionate in its language, conveying the spirit of Lu Ban.
Accompanied by senior leaders of the Luban family, Mr. Wang Zhong went deep into various production processes of the factory. In the sheet metal processing area, Mr. Wang carefully inspected the cutting, edge sealing and other processes, and expressed his appreciation for modern production equipment and standardized operations. He combined the ultimate pursuit of craftsmanship in Luban culture and pointed out, "The reason why Luban can become the ancestor of hundreds of craftsmen is that he strives for excellence in every process. While ensuring efficiency, we must also pay attention to details and inherit this persistent spirit of craftsmanship." In the furniture assembly workshop, he saw the workers working in an orderly manner and emphasized, "The tools invented and created by Luban greatly improve construction efficiency. Today, we must continue to optimize processes and use modern technology to make traditional craftsmanship shine in the new era
After the visit, Mr. Wang Zhong sat around with the management team and technical backbone of Luban Family to have in-depth exchanges. Mr. Wang Zhong pointed out that "Luban culture is not only the inheritance of skills, but also a pursuit of quality and innovation. Nowadays, consumers have increasingly high requirements for home quality. Luban family should take Luban culture as a guide, combine traditional craftsmanship with modern technology, and create products that have both cultural connotations and contemporary aesthetics." He also emphasized that in brand building, it is necessary to deeply explore Luban cultural elements, tell the brand story well, and enhance the cultural added value of the brand.
The person in charge of whole house customization at Luban Shijia expressed sincere gratitude to Mr. Wang Zhong for his guidance and said, "As an outstanding inheritor of Luban culture, Mr. Wang's guidance has given us a deeper level of thinking about brand development. We will take Luban culture as the foundation, continuously optimize products and services, and make Luban Shijia an industry model for inheriting Luban spirit." Mr. Wang's personal guidance this time has pointed out the direction for whole house customization at Luban Shijia. The enterprise will take this opportunity to uphold the Luban spirit, bring more high-quality and culturally rich whole house customized products to consumers, and promote the development of the industry to new heights.
